Bisi Abiola is the founder of Indulge™ group of companies, a healthy-living focused group.
A passionate believer in a healthy lifestyle, living in the UK made it easy for her to pursue a health and fitness regime. However, upon returning to Africa, she realised it was difficult to pursue these aims. From her struggles and ultimate success in incorporating a healthy lifestyle on her home continent, the seeds for Indulge™ were sown. Her desire to spread the gospel of a healthy lifestyle in a continent ravaged by famine, dictators, and poor health facilities, encouraged her first book in 2002, Indulge in Healthy Living: Look and Feel Great for Life. The book, written with the dietary habits and lifestyles of Africans in mind, shows how to resolve poor dietary habits, how to inculcate the culture of exercise, and how to abandon old-fashioned beliefs and misconceptions on nutrition, excess weight, stress, beauty, ageing, marriage, pregnancy, motherhood, fitness, and clothing.
In 2004 she introduced Indulge™ Health and Fitness Magazine, a colourful bi-monthly publication focused on the major principles of a healthy lifestyle. Five years later, as part of her vision for a holistic healthy lifestyle enterprise, sports kits under the Indulge brand were introduced, along with her second book Indulge Health and Fitness Handbook. The handbook is a family guide on health and fitness. It aims to guide on the fundamentals that decide the physical and mental state of wellbeing: healthy eating, weight and stress management, healthy diet plan and lifestyle, fitness and exercise, information on illnesses and diseases, beauty and self-development. The third book Waving in the Wind is a collection of 18 real-life stories about the challenges of daily living and how to get back on top is the ultimate goal.
A graduate of Aberdeen, Oxford University and the London School of Economics, her academic qualifications and experience in International Relations and International Development place her in a good position to handle consultancy briefs on international relations, with emphasis on the role of international organisations in Africa’s socio-economic and political development.
She is currently the Managing Director/CEO of Indulge Nigeria Limited and Indulge Cares Nigeria Limited. The two companies are promoting the benefits of a healthy lifestyle for the prevention of illnesses and diseases.
